Mobile Phone Ownership Worldwide:
It’s predicted by Nokia that by 2009 there will be over 3 Billion mobile phone users worldwide. That may sound astonishing, but we are already well on the way to reaching that demographic in most of the developed world. Worldwide, the percentage of households with mobile phones are:

• Japan - 95%
• South Korea - 94%
• China 93%
• France - 85%
• Germany - 83%
• UK - 79%

Mobile Internet Usage
As of April 2006, an estimated 28% of mobile users had accessed the Internet from their mobile phones, up from 25% in late 2004.

Whilst this number signals growth, the fact that makes it more interesting is that the chief growth came from the sector comprising 35-54 year old males. This demographic is not known to invest in technology fads, and their adaption to this technology signals viable growth prospects.

Mobile Internet usage has grown worldwide, with Japan leading the pack. The percentages of mobile users accessing the Internet per country are:

• Japan - 40%
• UK - 29%
• USA - 26%
• South Korea - 26%
• Canada 19%
• Germany 18%
• France - 18%
• Mexico - 16%
• China - 10%

Mobile Data Uses
The use of mobile phones for data related services varies from downloading ringtones and music to accessing adult services. The percentage breakdown of the services accessed from mobile phones is:

• Music (including ringtones) - 32%
• Adult - 22%
• Pictures - 15%
• Games - 14%
• Information services - 10%
• Video - 7%