The DaVinci Code is producing mobile content as part of it’s promotion strategy. From Musings of a mobile marketer:

Mobile Streams has announced a worldwide deal with Sony Pictures Entertainment (SPE) to mobilise the blockbuster motion picture, The Da Vinci Code, starring Tom Hanks.

Under the terms of the agreement, Mobile Streams, using its proprietary Vuesia technology, has formatted content masters of the film into ‘mobile ready’ video, audio and graphic formats. The video clips are approximately two minutes each and offer mobile users glimpses into the Da Vinci Code story. 450 pieces of mobile content were produced by Mobile Streams in just a few days.