The world turns upside-down as British mobile provider Orange announces it will offer landline services. Dubbed Orange Landline for Business, the service is aimed at small- and medium-sized businesses that require up to 250 lines under a single account (the unified billing shall also include the company’s mobile accounts). The service is also beneficial to those already with Orange mobile accounts, with the cheaper Orange-to-Orange calls.

Some highlights of the new service:

• No minimum call charges
• Highly competitive rates between Orange landline and any Orange mobile numbers
• Even better rates when you call between your Orange landline and your other Orange mobiles
• Discounted rates for calls to customers’ top 10 Business Circle landline numbers (customer nominated)
• A range of monthly bundles to suit the needs of your business
• Minutes roll over into the next month
• Pence per minute pricing
• Per second billing
• Typical 20% saving against equivalent BT bill

Subscribers also get the benefit of number-retention, even when switching from other telecom companies.

Press release here.