Porn always trailblazes new media, and mobile content isn’t going to be any different:

The emergence of mobile content and the opportunities it presents are changing the dynamics of the broadcast TV industry according to Richard Gale, marketing director at Playboy TV.

At the Mobile Entertainment Markets 2006 conference in London today on Thursday Gale used a phrase that would make Hutchison Whampoa very happy saying that Playboy TV should no longer see itself as a TV broadcast company, but now as an “entertainment media company”.

The adult content provider said mobile technologies have also initiated a sea change in how content is produced, with the focus shifting from linear content to content driven by context.

Gale explained that Playboy TV now shoots all its content in a fashion that is directly transferable to mobile. “We don’t shoot mobile specific content, it is designed to work on mobile [from the start],” he said.

This allows the company to unify its content to be delivered by any medium. The company offers access to its content on both a pay per view basis and a monthly subscription model. This means that whatever content is purchased is then accessible via broadcast TV, IPTV and video on demand, internet and websites, and mobile.

“We can’t compare our business model to the way it was last year. Now its all about multi-platform delivery,” he said. “Any broadcast player that remains committed to delivering linear content is doomed to failure,” he added.