I hope the Post Secret guy is getting royalties on this idea:

In a promotion that’s an obvious take on the famed “postsecret” website, Secret Deoderant is giving New Yorkers and lucky tourists the chance to get something off their chest’s and help provide funding for a good cause at the same time.

On July 18th, the well known deoderant brand is celebrating their fiftieth anniversary by having the “Share Your Secret” campaign in which female passersby will be asked to text in their personal secrets - the juciest of which will be displayed larger than life on the Reuters board in Times Square.

Secret deoderant will also be donating $1 for every secret told, up to 150,000. I’m guessing they’ll be shelling out all $150,000 for this one.

More:
Official Share Your Secret website