This’ll be huge:

The most popular recording this year may not be a song, but rather a five-note melody called “Bamboo.”

The simple chant of the word, composed by the relatively unknown Nadir Khayat and Bilal Hajji, will almost certainly be heard by an accumulated audience of as many as 30 billion TV viewers in the space of about a month.

[…]

The melody will be sold as a ringtone, used in special FIFA-targeted remixes of hit songs and will feature prominently in advertising from such sponsors as Adidas, Budweiser, Coca-Cola, McDonald’s and Phillips.